Product Strategy for Designers

Rated 9.38/10 in the last cohort!

Are you working in a low design maturity organization? Do others understand the value of design? Are you given space to have influence and impact in your role?

This course takes you through 6 modules in 6 weeks. Together, we’ll discuss how to make sense of ambiguous product challenges, make design decisions based in strong rationale, build confidence through communication, storytelling and design principles.

I know what it’s like to have a great idea that you spend hours working on, only to have it fall flat on stakeholders who don’t share your vision.

I know what it’s like to work at a company with low design maturity where you struggle to get heard, let alone even considered by the product team.

I know what it’s like to be nervous presenting and communicating with senior leaders, where you feel like you’re winging it and hoping for the best.

I’ve worked through these and more challenges with resilience, which I believe has helped me grow from Junior Designer to Design Manager in just six years.

Table of Contents

1 Welcome to the course!
2 Introduction
3 The role of a PM
4 The “product” thinking designer
5 Influencing the product
6 Expert Clip Tanvi Pande (IKEA)
7 Expert Clip Mac Living (Intercom)
8 Introduction
9 Creating a product vision
10 Choosing your product strategy
11 Building your roadmap
12 A designers role in product strategy
13 Expert Clip Mitchell Cleme (SimpleNexus)
14 Expert Clip Amrita Banerjee (Secfi)
15 Expert Clip Melody Kuo (Stealth mode startup)
16 Introduction
17 Building conviction
18 Altitudes of principles
19 Writing principles
20 Expert Clip Jack Horton (Stripe)
21 Expert Clip Steve Wengrovitz (Google)
22 Expert Clip Chris Lee (Sprig)
23 Introduction
24 Writing & documenting
25 Managing stakeholders
26 Facilitating meetings
27 Rationale & Feedback
28 Expert Clip Tommy Geoco (Bridgecraft)
29 Expert Clip Ankita Kulkarni
30 Expert Clip Darshan Gajara (Hygraph)
31 Expert Clip Jing Jing Tan (Uber)
32 Expert Clip_ Taylor Palmer (Co-founder, UXTools)
33 Expert Clip Aneta Kmiecik (EcoOnline)
34 Introduction
35 What makes a good story
36 Creating your story
37 Expert Clip Katrina Bautista (Shopify)
38 Expert Clip Dan Mall (Dan Mall Teaches)
39 Expert Clip Jeff White (Stepladder)
40 Introduction
41 Design team update
42 Team newsletter
43 Templates
44 Design team brand
45 How to pitch
46 Expert Clip David Hoang (Replit)
47 Wrap up!